Sem9ilan: Important updates about new US State Privacy Laws

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Important updates about Restricted Data Processing

Dear Partner,

You're receiving this email because you are listed as an admin or legal manager of an AdSense account.

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023.

Starting January 1, 2023, we will supplement the existing Google Ads Data Processing Terms, Google Ads Controller-Controller Data Protection Terms, and Google Measurement Controller-Controller Data Protection Terms for these 5 new US State laws. No additional action is required to accept these terms if you've already agreed to the online data protection terms.

Subject to these terms, we will act as your service provider or processor with respect to data processed while Restricted Data Processing (RDP) is enabled. You can find additional information here. If you've activated RDP via a product control then functionality will expand to the other states as relevant laws come into effect. You can refer to this article for more information on RDP and to determine whether RDP meets your compliance needs and to this article for more information on our commitment to data protection law compliance.

Controls for eligible ad partners will expand to regulated states as relevant laws come into effect. Similarly, if you have created a California Consumer Privacy Act (CCPA) message in the Privacy & messaging tab, you will see updated proposed language you may use with the California Privacy Rights Act (CPRA) in effect. You may also display messages to Virginia users under the Virginia Data Protection Act (VDPA). You will be able to find more information about this change in the Privacy & messaging tab soon.

Please also refer to our Help Center articles for AdSense for more information on RDP or to contact us about additional questions.

This email relates to Google's ads and analytics products. If you also use other Google products, such as Workspace or Cloud Identity, this email does not affect your use of those products.